Marketing & PR Campaigns


Now Trending

The following posts were thought of, written out and executed in a short amount of time in response to a larger trend on social media.

The Trend:  Twitter users were taking this templated text and replacing the last bullet point.   The Response on Social:

The Trend: Twitter users were taking this templated text and replacing the last bullet point.

The Response on Social:

THIS IS WHY I LOVE YOU GUYS
— @bnnakoo on Twitter
hey whoever runs this account is my favorite person
— @thesmrtphnehr on Twitter
this is the best thing πŸ˜‚
— @its_me_fee on Twitter
Hehehehe clever <3
— @TheDoL3 on Twitter
The Trend:  Twitter users were taking this emoji stick figure and replacing the emojis to make a new joke with their own spin.   The Response on Social:

The Trend: Twitter users were taking this emoji stick figure and replacing the emojis to make a new joke with their own spin.

The Response on Social:

BMC is giving us 10/10 content only.
— @Emily_Michl on Twitter
W H O is running this account i just wanna talk
— @pluckyparker on Twitter
HAHAH WHO WROTE THIS!?! I NEED TO KNOW
— @mdogduck on Twitter
Whoever runs this account is my spirit animal
— @SEIZETHESQUIP on Twitter
i love whoever runs this Twitter accountπŸ‘πŸ‘πŸ‘
— @feelslikerain15 on Twitter
This. Is. Brilliant! πŸ˜‚πŸ˜‚πŸ˜‚
— @missgormann on Twitter
The Trend:  Leading up to New Years Eve 2018, many Twitter accounts began timing out exactly what time a song, movie or album should be started in order to start 2018 off in an epic way.   The Response on Social:

The Trend: Leading up to New Years Eve 2018, many Twitter accounts began timing out exactly what time a song, movie or album should be started in order to start 2018 off in an epic way.

The Response on Social:

i’ve never been prouder of a show’s twitter
— @SammiMessina on Twitter
I KNEW I COULD TRUST YOU GREAT COMET SOCIAL MEDIA PERSON
— @tesswalshh on Twitter
THIS IS ICONIC
— @pipschuyler on Instagram
u found my fave post on the whole internet???
— @radioactive_floof on Instagram
THIS IS GOLD I LOVE WHOEVER RUNS THIS ACCOUNT
— @its.balaga on Instagram
Bless this post
— @sastran on Instagram
stuff like this is why i love this show
— @kayy.88 on Instagram
This post made me laugh hysterically and tear up simultaneously. Anyone else? β˜„οΈβ€οΈβœ¨πŸ’• I love love love this show with the entirety of my being.
— @j.a.s.mine on Instagram
 
The Trend:  In response to Twitter's update, allowing 280 character Tweets, many popular Twitter accounts began using the full 280 characters in funny ways.   The Response on Social:

The Trend: In response to Twitter's update, allowing 280 character Tweets, many popular Twitter accounts began using the full 280 characters in funny ways.

The Response on Social:

whoever runs this account i love you
— @kayleeb713 on Twitter
YESSSSS πŸ”₯
— @pmeizx on Twitter
god bless whoever is on the comet account and may they never leave us
— @broadwaysets on Twitter
This is the best account and nobody can tell me otherwise
— @mks405 on Twitter
this is why the great comet twitter account remains the best bway show account even after the show closing
— @ghostquartets on Twitter
 

Whispers of Rest Book Launch

Bonnie Gray, Author

19932643_1625679934111607_3250095314450776064_n.jpg

I was approached to help Bonnie Gray, an author in the Bay Area, to launch her second book, Whispers of Rest.

During my 6 months of freelancing, I...

  • Pitched, planned and executed an extensive launch plan;

  • Gathered and managed a group of over 170 micro-influencers who promoted the book;

  • Wrote daily prompts for a 21 day online book club;

  • Wrote copy for daily social posts;

  • Managed weekly giveaways;

  • Designed graphics, and more.

The results...

  • Reached over 1,500 Instagram posts by our followers on the hashtag #WhispersofRest.

  • Whispers of Rest was one of 3 books featured on Amazon's "Hot New Releases" list in the Devotional Category.

  • All copies sold out on ChristianBook.com and Lifeway.com, two major Christian book retailers. (Twice!)

  • Whispers of Rest ranked #16 in the Devotional category on Amazon.

 


Spring 2017 Finals Week

Azusa Pacific University Bookstore

To continue with the University Bookstore's tradition of creating a fun series of photos over finals week, I came up with the idea of creating fake Bookstore products based on tech startup ideas.

After pitching the concept with some drawn examples, I worked with a fellow intern on fleshing out the daily ideas. From there, we coordinated with models, gathered necessary products and had a photoshoot. I then selected the final photos, manipulated them on Photoshop, and wrote captions to create the final product.

Day 1 - Spotify Discover Distractions

"Happy Finals Week! We were hard at work this year creating some brilliant products that will help you during finals. We're taking all of this week to showcase them for you. 

First up: Spotify Discover Distractions Playlist, curated by the APU Bookstore. We figured that it's early on in the week so you can still spare some wasted hours on finding out Which Disney Princess You Are. (Again.) #theUBTech #jk"

This! πŸ™ŒπŸΌπŸ™ŒπŸΌ
— Bethany Torkelson, FB
This is the greatest thing I’ve ever seen! πŸ™ŒπŸ»
— @SarahSpotlight, IG
 

Day 2 - Waze for Study Spots

"We know the value in finding the perfect study spot during finals week. From the creator of Waze comes the newest product in navigational tools: Waze Study Guides!

Make your way from noisy East Campus to the serene West Campus prayer garden in record time. Or lollygag on your way to The Dome to "study with friends." We don't judge either way. #theUBTech #againitsjustajoke"

Once again, UB killin’ it with the posts! πŸ™ŒπŸ»
— @sarahspotlight, IG
πŸ’›πŸ‘πŸ»πŸ˜„!!!
— @definitelyem_ily, IG
So good!
— @oh_that_grace, IG
Amazing!!
— @captainchrissie, IG
Loveeeee
— @marvel_obsessed_2015, IG
 

Day 3 - Textbook Stories

"Did you even pull an all-nighter if your Snapstory doesn't prove it? Did you even write a paper if your friends didn't hear you complaining about it? Did you even spend 8 hours in Marshburn if your followers didn't watch you livestream it? The answer to all of these questions is a resounding, "No."

Introducing Textbook Stories: The first and completely original concept of sharing snippets of your day through short videos and photos. Keep your friends way more in the loop about your 20 page exegetical than they ever wanted. #theUBTech #thiswasourideafirst"

 

Day 4 -  Uber Scantron Delivery

"First came Uber Eats... then came Uber Scantrons. We're introducing an on-demand scantron delivery service for all those times you showed up completely unprepared for your test. And you won't even need to make awkward conversation with the driver... Because it's a squirrel."

So good πŸ™ŒπŸ»
— @sarahspotlight, IG
This is wonderful
— @j_humm96, IG
 

Day 5 - APU Subscription Box

"We couldn't send you off for the summer without a little something to remind you of APU! 

Introducing: The Cougar Box. A subscription service that delivers a piece of APU to your front door each month. Whether today is the last day of classes for the semester or your last day of classes before graduation, we want to send you home right. Happy summer, cougars!"

These are awesome!
— @velvet.steel, IG
But like I kinda want one... so....
— Paige Marie, FB
πŸ‘πŸ»πŸ‘πŸ»πŸ‘πŸ»
— @sarahspotlight, IG
hahaha these are great
— @tinarebecca, IG
 

The Cougar's Den Re-Launch

Azusa Pacific University Dining Services

APU dining.jpg

To inform and excite students about the opening of the newly remodeled Cougar's Den Cafe on APU's campus, I as an intern for Dining Services came up with a campaign for the launch.

This layout consisted of six individual video slideshows that flipped through the different options that students could select at each station within The Den. When the full layout was viewed from our profile, all six cover photos came together to create one larger image. 

My process with this project consisted of brainstorming, storyboarding, creating mock ups, pitching to my supervisor, writing copy, planning the posting schedule, and supervising the actual creation of the final product.

The campaign was received well online and in person. There were high volumes of people who came to see the new on campus eatery and the six videos all rank as some of the most viewed videos ever posted from this account.


Public Relations Proposal

Christian Women in Media Association

As the Account Director over four teams of students, I led the creation of a comprehensive public relations/digital marketing strategy for the Christian Women in Media Association. 

I facilitated team brainstorms, delegated tasks, upheld deadlines, communicated with the client and finally created a PDF on Adobe InDesign of all of our recommendations. 

 

 

Up Next: