Marketing & PR Campaigns
The following posts were thought of, written out and executed in a short amount of time in response to a larger trend on social media.
Whispers of Rest Book Launch
Bonnie Gray, Author
I was approached to help Bonnie Gray, an author in the Bay Area, to launch her second book, Whispers of Rest.
During my 6 months of freelancing, I...
- Pitched, planned and executed an extensive launch plan;
- Gathered and managed a group of over 170 micro-influencers who promoted the book;
- Wrote daily prompts for a 21 day online book club;
- Wrote copy for daily social posts;
- Managed weekly giveaways;
- Designed graphics, and more.
- Reached over 1,500 Instagram posts by our followers on the hashtag #WhispersofRest.
- Whispers of Rest was one of 3 books featured on Amazon's "Hot New Releases" list in the Devotional Category.
- All copies sold out on ChristianBook.com and Lifeway.com, two major Christian book retailers. (Twice!)
- Whispers of Rest ranked #16 in the Devotional category on Amazon.
Spring 2017 Finals Week
Azusa Pacific University Bookstore
To continue with the University Bookstore's tradition of creating a fun series of photos over finals week, I came up with the idea of creating fake Bookstore products based on tech startup ideas.
After pitching the concept with some drawn examples, I worked with a fellow intern on fleshing out the daily ideas. From there, we coordinated with models, gathered necessary products and had a photoshoot. I then selected the final photos, manipulated them on Photoshop, and wrote captions to create the final product.
Day 1 - Spotify Discover Distractions
"Happy Finals Week! We were hard at work this year creating some brilliant products that will help you during finals. We're taking all of this week to showcase them for you.
First up: Spotify Discover Distractions Playlist, curated by the APU Bookstore. We figured that it's early on in the week so you can still spare some wasted hours on finding out Which Disney Princess You Are. (Again.) #theUBTech #jk"
Day 2 - Waze for Study Spots
"We know the value in finding the perfect study spot during finals week. From the creator of Waze comes the newest product in navigational tools: Waze Study Guides!
Make your way from noisy East Campus to the serene West Campus prayer garden in record time. Or lollygag on your way to The Dome to "study with friends." We don't judge either way. #theUBTech #againitsjustajoke"
Day 3 - Textbook Stories
"Did you even pull an all-nighter if your Snapstory doesn't prove it? Did you even write a paper if your friends didn't hear you complaining about it? Did you even spend 8 hours in Marshburn if your followers didn't watch you livestream it? The answer to all of these questions is a resounding, "No."
Introducing Textbook Stories: The first and completely original concept of sharing snippets of your day through short videos and photos. Keep your friends way more in the loop about your 20 page exegetical than they ever wanted. #theUBTech #thiswasourideafirst"
Day 4 - Uber Scantron Delivery
"First came Uber Eats... then came Uber Scantrons. We're introducing an on-demand scantron delivery service for all those times you showed up completely unprepared for your test. And you won't even need to make awkward conversation with the driver... Because it's a squirrel."
Day 5 - APU Subscription Box
"We couldn't send you off for the summer without a little something to remind you of APU!
Introducing: The Cougar Box. A subscription service that delivers a piece of APU to your front door each month. Whether today is the last day of classes for the semester or your last day of classes before graduation, we want to send you home right. Happy summer, cougars!"
The Cougar's Den Re-Launch
Azusa Pacific University Dining Services
To inform and excite students about the opening of the newly remodeled Cougar's Den Cafe on APU's campus, I as an intern for Dining Services came up with a campaign for the launch.
This layout consisted of six individual video slideshows that flipped through the different options that students could select at each station within The Den. When the full layout was viewed from our profile, all six cover photos came together to create one larger image.
My process with this project consisted of brainstorming, storyboarding, creating mock ups, pitching to my supervisor, writing copy, planning the posting schedule, and supervising the actual creation of the final product.
The campaign was received well online and in person. There were high volumes of people who came to see the new on campus eatery and the six videos all rank as some of the most viewed videos ever posted from this account.
Public Relations Proposal
Christian Women in Media Association
As the Account Director over four teams of students, I led the creation of a comprehensive public relations/digital marketing strategy for the Christian Women in Media Association.
I facilitated team brainstorms, delegated tasks, upheld deadlines, communicated with the client and finally created a PDF on Adobe InDesign of all of our recommendations.