My title changed from Associate Account Manager to Account Manager to reflect my heightened responsibilities on Broadway clients such as Be More Chill, Hamilton, and Hadestown.
Beginning in June 2018 at the audition stages and all the way through till opening night, I took a total of 3 trips to Puerto Rico to cover the excitement of the show coming to the island and the impact that it was making in their community
All of our planning and preparation over the earlier months cumulated in our final trip to San Juan where we captured opening night festivities and filmed b-roll for the production.
I was honored to join the CTI Marketing Seminar panel as a guest. I got to nerd-out about Fan-Driven Marketing alongside these incredible people!
After a sold out run off-Broadway, Be More Chill’s Broadway transfer was announced on September 5, 2018. Myself and other members of the Marathon Digital team worked together to coordinate an exciting announcement strategy that included a complete social media blackout and a series of Instagram Lives on influencer accounts.
The fans and their excitement for this show on social media is what got this show to where it is today, so sharing that exciting news about a Broadway transfer in a fun and social media-rooted way was integral to our announcement strategy and exciting to watch unfold after hours and hours of planning.
My first Broadway client, Head Over Heels, celebrated it’s opening night on Broadway on July 26, 2018. That evening, I was in charge of posting all of our social content and ensuring that all elements of the evening’s festivities were captured by our team for a recap video.
My title changed from Account Coordinator to Associate Account Manager to reflect my new responsibilities as the point-person for clients such as Be More Chill, Head Over Heels, and Hadestown.
Hamilton became the first Broadway musical to pass a million Instagram followers!
Following my graduation from Azusa Pacific University, I moved to New York City to begin working at Marathon Digital as an Account Coordinator.
As an employee of Marathon Digital, I had the privilege of working on this project that combined both my love of technology and passion for innovation and creativity. I helped to write copy for the app, suggest future feature updates, and develop strategies to increase app downloads.
Following my freelance work to launch book Whispers of Rest, written by Bonnie Gray, she thanked me for my social media book in the acknowledgements section of her book.
On May 6, I graduated as a Dean's Scholar from Azusa Pacific University with a bachelor's degree in Media Communications and a minor in Public Relations.
I worked for months with the author Bonnie Gray to create an intense and interactive Book Launch Campaign that was launched publicly on May 1, 2017. Check my portfolio for more updates on this project.
On Tuesday, April 11th, I was named the winner of Azusa Pacific University's Battle of the Interviews. Over 50 students applied to participate but only 7 were selected to compete. I was one of the 7 who went on stage, in front of a panel of judges and my peers, to mock interview for an Account Coordinator position at Netflix. As contestants, we were judged on our interview, resume and professional attire.
I worked in the In-Theatre Marketing department at Paramount Pictures for their Spring Internship program. I brainstormed & pitched marketing campaigns/stunts for upcoming movies; designed social cards, web banners, and invitations for fan giveaways; wrote copy in movie-branded voices; tracked social coverage of upcoming movies; and monitored marketing trends within the movie industry.
This social campaign was to inform and excite students about the launch of the newly remodeled Cougar's Den Cafe. You can read more about the project in my portfolio.
I designed and edited a series of five photos for the University Bookstore's Instagram Finals Week Series. See the final products in my portfolio.
I connected employees at theSkimm and employees at Marathon Digital to facilitate the mutually beneficial partnership between theSkimm and Leslie Odom Jr, original cast member of Hamilton and client of Marathon Digital.
I was in charge of social listening for multiple clients that night, posting on Facebook for Hamilton, and double checking for errors in the captions of the Twitter or Instagram posts.
I attended and ran the Hamilton Snapchat for all the Ham4Ham performances during the summer of 2016.
I updated Hamilton's Snapchat Story during their visit to Facebook's New York City offices. The Snapchat Story had over 50,000 views over the 24 hour period.
I flew out to Seattle, Washington to spend a week intensively learning digital marketing strategies from Google Employees and Faculty from Dartmouth's business school.
After an intense month and a half of working hard to enlist 700+ new subscribers to theSkimm's email newsletter, I won second place in the School of Skimm Competition. I succeeded in winning all of the available prizes: A letter of recommendation from the founders, an event on campus hosted by employees of theSkimm, and several gifts. This was a major stepping stone in earning an internship at theSkimm over the summer.
I interned for New Beginnings Community Church to completely re-vamp their social media strategy. During this summer I got to live tweet my first event on behalf of an organization.
EGOT in professional coverage of award shows for a client.
Work on a Webby Award-winning digital marketing project.
Be in the marketing credits for a movie.
Sit on a non-profit board for a cause I’m passionate about.
Manage social media during the Super Bowl for a brand that purchased an ad.
Run point for social media coverage of a major live event.