Enthusiast of fan engagement, social media marketing, & NBC's The Office. Passionate about the strategy & innovation behind campaigns. Relentlessly driven.

Me In A

B.A. in Media Communication

Minor in Public Relations

Study Abroad in Seville, Spain Spring 2015

Education

2013-2017

Azusa Pacific University

Freelance Work

Work Experience

Clients: HAMILTON, HAMILTON App, Freestyle Love Supreme, Hadestown, Be More Chill + more

Created & executed social media content marketing strategies that focus on increasing fan engagement and gaining loyalty from audiences.
Brainstormed efficient & innovative social media campaigns that stood out in a crowded digital landscape.
Maintained & deepened client relationships while upholding internal workload expectations based on our scope of work.
Juggled the coordination of multiple video/photo shoots at once, including internal & external logistics and communication of client deliverables.
Wrote creative briefs & collaborated with the design team on revisions in order to deliver assets in time for client approval & posting deadlines.
Delegated tasks to Account Coordinators & managed project priorities to ensure content was approved & posted on time.
Designed weekly update decks and presented statistics, sentiment recaps, & new projects in meetings.
Developed internal procedures as our team & client list grew. (Client On-boarding, Community Management, etc.)

Marathon Digital

Aug 2017 - May 2020

Social Media Account Manager

Broadway Podcast Network
Lauren Patten
Berkeley Art Museum and Pacific Film Archive
The Association of Theatrical Press Agents & Managers
Lizard Boy
DevilsGame
African-American Shakespeare Company
The Capables Children’s Book
Broadway Advocacy Coalition
Lights Out: Nat “King” Cole
Mosaic Global Transportation
Mosaic EV
Pamela Young

Clients (Past & Present)

My Work

Developed strategy & branding documents that cohesively organized digital marketing plans across departments.
Outlined campaigns, designed dynamic graphic & video content, and wrote copy
for ongoing social media management.
Coordinated Instagram Lives & promotional blitzes with influencers.
Led the re-design of 5 websites, with my involvement ranging from project management
to the actual creation of the website.
Created & managed grassroots marketing efforts ranging from ambassador programs to share- centric social campaigns.
Wrote blogs, coordinated email marketing campaigns, & designed print marketing materials.
Line produced a video based
on producers’ goals, including ideation, pitching, budgeting,
& planning of a multi-city video shoot.

Feb - May 2017

Paramount Pictures

Movies: Baywatch, Transformers: The Last Knight, Ghost in the Shell, An Inconvenient Sequel

Brainstormed & pitched eye-catching marketing campaigns and viral stunts for upcoming movies.
Used organizational and communication skills to stay ahead of deadlines in a quick-moving department.
Monitored data on marketing trends within the movie industry and reported statistics to my team.
Handled confidential information about the studio’s releases.
Tracked social coverage of upcoming movies.
Wrote copy in movie-branded voices.
Paid attention to details while designing & reviewing social graphics, web banners, & invitations for fan giveaways.

Feb 2016 - May 2017

University Bookstore & Dining Services

Helped to brainstorm, plan, and execute marketing strategies for Azusa Pacific University's Bookstore and Dining Services social media accounts.
Created weekly graphics to inform followers of the University Bookstore's #TouchdownTuesday discounts.
Participated in the development and execution of a re-launch campaign of the University's Dining Services Instagram, growing the following from 150 to 500.

May - July 2016

theSkimm

Assisted with community management and public relations projects.
Assisted with the execution of theSkimm's Snapchat Story.
Created graphics that displayed press clippings.
Presented in front of the office about my extensive experience and success in sharing theSkimm with over 750 people.
Completed a capstone project that provided theSkimm with an idea and a finalized product that could be used to further their growth in the future.
Used customer support skills to respond to a high volume of emails.
Learned to quickly solve any problems that came up in the office with innovation and timeliness.