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TYPES OF SERVICES
 

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A CASE STUDY FOR
 

The Association of

Theatrical Press Agents & Managers

OBJECTIVES
In March of 2021, I was hired by the Association of Theatrical Press Agents & Managers (ATPAM) to elevate their digital presence through a branding & logo refresh, as well as a redesign of their website. With the help of an extremely talented contracted graphic designer (thanks, Tiffany Holt!), I led the development of their new aesthetic and then translated that into the design of their new website. 

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Before...

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...and After!

and my favorite page...

The Timeline

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"Micayla’s ability to understand ATPAM’s work and place within the theatrical industry is exceptional. She has successfully overhauled our website and continues to elevate our social media presence - highlighting both the union as a whole and the contributions of all of our members. "

Rina Saltzman

Secretary-Treasurer, ATPAM

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