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The Cougar's Den Re-Launch

Azusa Pacific University Dining Services


To inform and excite students about the opening of the newly remodeled Cougar's Den Cafe on APU's campus, I as an intern for Dining Services came up with a campaign for the launch.

This layout consisted of six individual video slideshows that flipped through the different options that students could select at each station within The Den. When the full layout was viewed from our profile, all six cover photos came together to create one larger image. 

My process with this project consisted of brainstorming, storyboarding, creating mock ups, pitching to my supervisor, writing copy, planning the posting schedule, and supervising the actual creation of the final product.

The campaign was received well online and in person. There were high volumes of people who came to see the new on campus eatery and the six videos all rank as some of the most viewed videos ever posted from this account, as of my time as an intern.

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